Music + film project
PROJECTS / WHITE RIBBON USA
The End of the World
A music and film awareness project led by Luis Ernesto and supported by White Ribbon USA. Watch the original film and explore the creative concept, team, and campaign presentation.
Watch the original music project
Open the original video · 4:27
The original campaign presentation
Original project materials from the earlier White Ribbon USA website. Proposals, planned activities, roles, and dates are shown as they appeared at the time. Select any page to read it at full size.
The song and the creative team
The End of the World contrasts its dramatic title with a message of living and loving boldly. The original presentation describes Luis Ernesto’s music as a blend of Latin rhythms, pop, funk and jazz, and credits Tom Strahle, Chris Tek O’Ryan, Pee Wee Hill and Dave Kutch as collaborators on the recording.
The presentation introduced Latin American singer, songwriter and producer Luis Ernesto as the campaign’s ambassador and leader. It described his studies in the United States and France, earlier diplomatic work in Paris, music projects in South America and a children’s nutrition-awareness campaign. Those biographical details reflect the original project materials.
A film about women’s empowerment
The proposed international video brought together women working as artists, dancers, influencers and other creatives. Its concept was to pair dancing and lip-syncing with optimism and joy, using music and film to share a message of women’s empowerment and hope.
The original campaign plan
The presentation outlined coordinated Instagram and TikTok activity, creator challenges, media outreach, merchandise and collaborations. It identified Seventh House in its communications plan and proposed a TikTok campaign with Fanbytes. It also proposed a Times Square billboard presentation and live-streamed performances in Niagara Falls and Hollywood.
These were campaign plans. Proposed guest appearances, brand placements, venues, audience totals and view estimates in the original slides are not verified outcomes, current partnerships or guarantees. References to other artists describe the production team’s past credits and do not imply their participation in or endorsement of White Ribbon USA.
Project and sponsorship inquiries
The original film and presentation are preserved below as project material. To ask about the project or current ways to participate, contact White Ribbon USA. The historical sponsorship slide is not a current offer or a payment link.
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A White Ribbon USA music and film project using story, performance, and production partnerships to bring prevention messages into public culture.
THE PROJECT
Art can move people toward action.
The project brought artists and advocates together around a simple idea: prevention needs public attention, emotional clarity, and work that people remember.
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