Our Projects
White Ribbon USA brings people together across public service, sport, the arts, and civic life to speak out against domestic violence. These collaborations have taken the campaign into veterans’ communities, public events, and conversations with lawmakers.
White Ribbon VA
White Ribbon USA announced its collaboration with the U.S. Department of Veterans Affairs in 2020. Working alongside the National Association of Social Workers, the White Ribbon VA campaign aimed to promote safer, more welcoming VA facilities and communities by asking people to take a stand against sexual harassment, sexual assault, and domestic violence.
The campaign framed a personal pledge as everyday action: respect personal space, recognize unwelcome comments and contact, speak up about harmful behavior, and lead by example. It also asked participants to be mindful of experiences and injuries that may not be visible and to invite others to take the pledge.
No VA endorsement is intended.
White Ribbon awareness campaign supporting violence prevention.
Stand up to stop harassment: campaign artwork.
Athletes speaking out
Soccer and White Ribbon
Soccer player Andrey Shevchenko, whose career included AC Milan and Chelsea, participated in White Ribbon’s 2018 awareness campaign. The campaign used the visibility of sport to encourage people to speak out against domestic violence.
Andrey Shevchenko in the White Ribbon campaign.
Andrey Shevchenko supporting White Ribbon awareness.
Boxing and White Ribbon
A 2019 campaign brought professional boxers into White Ribbon’s annual awareness activities. Their participation helped carry the message against violence toward women and girls to sporting audiences.
Boxing participants supporting the White Ribbon campaign.
White Ribbon boxing campaign against domestic violence.
Design with a public purpose
ARTRAMUS
White Ribbon collaborated with ARTRAMUS, the fashion brand founded by Tetyana Ramus, on awareness T-shirts in 2019. The designs carried the campaign messages #stopviolence and #wearewhiteribbon.
The collaboration supported International Child Protection Day and the U.S. Embassy’s White Ribbon campaign, bringing the message into clothing people could wear and share.
ARTRAMUS and White Ribbon awareness T-shirts.
ARTRAMUS White Ribbon campaign design.
The White Ribbon T-shirt collection.
CALA VELA and the White Ribbon Bag
White Ribbon and New York brand CALA VELA launched the White Ribbon Bag in September 2019. Founded by designer Clara Yoo, CALA VELA joined the campaign with a collaboration that connected fashion with opposition to domestic violence.
The launch took place at the Bryant Park Hotel in New York. Yoo’s design background included roles at Cole Haan, Victoria’s Secret, and LeSportsac; her work on the bag brought that experience to a project supporting women’s empowerment.
The CALA VELA White Ribbon Bag.
CALA VELA product collection.
Clara Yoo, founder of CALA VELA.
Seventh House
Seventh House served as White Ribbon’s New York representative. The agency’s work in public relations, marketing, and event planning connected the campaign with creative communities across fashion, art, music, entertainment, and media.
Events, storytelling, and advocacy
Rich City Talks: domestic violence, trauma, and housing
Veronika Mudra joined Rich City Talks at the Ace Hotel in downtown Los Angeles in December 2019. Ashley Barker of Welcome the Agency invited her to speak as part of a three-day exhibition and event addressing homelessness.
The panel, “The Real Impact of Domestic Violence & Trauma,” explored the connections between abuse, trauma, and housing instability. Participants included Dr. Aaron Celious, founder of Maroon Society; Brit Gilmore, former president of The Giving Keys; poet and advocate Suzette Shaw; and Miranda Fang, whose work included nonprofit consulting through Step Up LA.
The event also recognized the contributions of Ashley Barker, Shaun Michel, Daniel Dart, and Miranda Fang.
Rich City Talks at the Ace Hotel in Los Angeles.
Panel discussion on domestic violence and trauma.
Veronika Mudra and fellow panelists at Rich City Talks.
Advocates speaking with the Rich City Talks audience.
Recognizing storytelling that supports women
White Ribbon USA, 7000 Magazine, and 7000 Art Company presented a philanthropy prize to film director Eva Dolezhalova in Paris in September 2019. The recognition highlighted women’s empowerment and opposition to violence and discrimination.
Participants pictured in the project materials include White Ribbon’s Veronika Mudra, ARTRAMUS founder Tetyana Ramus, and 7000 Magazine founder Jean-Baptiste Pauchard.
Eva Dolezhalova, filmmaker recognized by White Ribbon USA and 7000.
Jean-Baptiste Pauchard and Eva Dolezhalova at the philanthropy prize presentation.
Veronika Mudra at TEDxModena
In her TEDxModena talk, “From a Victim to a Policy Changer,” Veronika Mudra shared her personal journey and the advocacy behind the White Ribbon campaign.
Speakers at TEDxModena.
Veronika Mudra presenting at TEDxModena.
Veronika Mudra speaking about her advocacy journey.
The TEDxModena audience.
Conversations across borders
United States Congress
Veronika Mudra brought White Ribbon’s campaign to Congress in June 2019, introducing its work to lawmakers and advocating for Hague Convention reform that addresses domestic violence. The outreach focused on bringing survivors’ experiences into policy discussions.
Explore White Ribbon’s work in Congress · Learn about Hague Convention reform
Congressional outreach outside Representative Anthony J. Brindisi’s office.
Veronika Mudra discussing White Ribbon’s congressional outreach.
White Ribbon advocates and a delegation at the U.S. House of Representatives.
White Ribbon outreach outside Representative Alexandria Ocasio-Cortez’s office.
Participants in White Ribbon’s congressional outreach.
United Kingdom Parliament
White Ribbon USA ambassador Sheila Shah represented the campaign at the UK Parliament in June 2019 at an event for the Miranda Brawn Diversity Leadership Foundation. She shared the campaign’s work and spoke about domestic violence in the context of Hague Convention reform.
The event involved foundation founder Miranda Brawn and John Bercow, then Speaker of the House of Commons. The project photographs also identify Fabrizio Bulgarelli alongside Brawn and Shah.
Fabrizio Bulgarelli, Miranda Brawn, and Sheila Shah.
John Bercow, then Speaker of the House of Commons, with Sheila Shah.
White Ribbon USA ambassador Sheila Shah at Parliament.
Ukraine: parliamentary and diplomatic outreach
White Ribbon’s outreach in Ukraine included Parliament, the U.S. Embassy, and America House. Veronika Mudra introduced the campaign and its planned work to public officials and spoke about domestic violence and Hague Convention reform.
The project materials document a White Ribbon reception with Ukraine’s First Lady Olena Zelenska and U.S. diplomat William Taylor, as well as Mudra’s participation in White Ribbon Day at America House. White Ribbon USA served as an advisory partner to the U.S. Embassy’s campaign in Ukraine.
Veronika Mudra speaking at America House.
Veronika Mudra, William Taylor, and Olena Zelenska.
William Taylor and Veronika Mudra at a White Ribbon reception.
William Taylor and Olena Zelenska at the White Ribbon reception.
Members of Ukraine’s Parliament supporting White Ribbon Day.